Ongoing Project #2- 1999 to Present- Easton Town Center

Post Update 7/10/2013.

Easton Town Center

Easton Town Center
Easton Town Center was in the planning stages as far back as 1990. The area where Easton would be built was mostly undeveloped land at the southwest corner of Morse Road and I-270. Les Wexner of Limited Brands fame imagined a large mixed-use development for the 1,300 acre site, to be anchored by a central retail complex. Some of the intial designs resembled more traditional malls, but as planning evolved, the retail complex emerged as an outdoor town-center style shopping experience. While some parts of the large site were developed as early as 1996, such as Easton Market, Phase I of the town center most recognized as simply “Easton”, did not open until 1999, with Phase II opening in 2001. Easton Town Center was eventually nationally recognized for its design and has since been copied around the nation. Today, Easton remains successful and continues to evolve and grow with new shops and fashion names.

Easton Town Center Stats

Start of Construction: 1997
Opened: 1999
Current Status: Under Construction
Cost (1999-Present): $1.0-$1.3 Billion
Stores: 240+

In this aerial, the land that will become Easton is mostly farmland and scattered buildings.

In this aerial, the land that will become Easton is mostly farmland and scattered buildings.

Easton aerial in 2002.  This shows the explosion of development at the site, with the Town Center in the center of the image.  The 270 Easton exit ramp has also been constructed.

Easton aerial in 2002. This shows the explosion of development at the site, with the Town Center in the center of the image. The 270 Easton exit ramp has also been constructed.

The area has filled in a bit more in this 2011 aerial.  Phase III is supposed to be built on the northeast corner.

The area has filled in a bit more in this 2011 aerial. Phase III is supposed to be built on the northeast corner.

Fenlon Square Expansion
Fenlon Square was recently completed on the northwestern side of the main Easton Town Center complex. Aimed to be Easton’s most family-oriented area, Fenlon Square includes several new stores such as doll-crazed American Girl and a new concept Build-a-Bear. Other tenants include clothing stores C. Wonder, Children’s Place, Flip Flop Shops, Hot Mama and Stride Rite Shoes. Food stores/retail include Le Chocoholique and Fuzziwigs Candy Factory.

Easton Gateway, or Phase III…
Easton Gateway, or Phase III, will be built on a 54-acre site just south of 161 to the east of the main complex. The Gateway will add 542,054 square feet of new retail space and parking for nearly 3,000 vehicles. Some tenants include REI, the outdoor store, and Costco. Construction will begin later this year and be completed in 2014.

Easton Gateway